About Us

In the heart of New Delhi, a dynamic duo embarked on a unique venture, blending global exploration with the comfort of home. Meet the founders of "Hang It Up" – a family enterprise born from the synergy between a seasoned businessman specializing in natural repellents and a nurturing housewife who also teaches English to kids through home tuition.

Our Value

Hang It Up – Long-Lasting Fragrance for Everyday Spaces

Simply hang the gel pouch wherever you want fresh air—ideal for bathrooms, toilets, cars, homes, and offices. Designed for effortless use and long-lasting freshness, Hang It Up transforms everyday spaces into refreshing, pleasant environments.

Established in 2017, Hang It Up was created with a vision to go beyond ordinary air fresheners. Inspired by global travels and diverse cultural experiences, the brand focuses on crafting fragrances that blend natural inspiration with modern living. Each scent is thoughtfully designed to evoke comfort, freshness, and a sense of familiarity—whether you’re on the road or at home.

From soothing notes influenced by traditional Indian aromas to refreshing fragrances inspired by lush landscapes around the world, Hang It Up brings sensory balance to your surroundings. The brand believes that fragrance is not just about eliminating odour, but about enhancing mood, comfort, and everyday well-being.

Hang It Up invites you to refresh your space effortlessly—where global inspiration meets everyday comfort, and every moment smells just right.